Company may engage t shirt printing services for countless reasons. From company promotions to events, conference, fund raising, team building, and advertising their brand. The one aspect that all these projects share is that they all want a reasonable price. However, since most people do not know what institutes a fair price they end up overpaying for t shirt printing in Singapore.
Printers Enjoy Exclusive Suppliers’ Rate
There wasn’t much creativity in t shirts customisation in the past. In the present global clothing market, you can get options like ladies cutting, higher performance material, and higher quality brand T-shirt. This has made the prices of buying blank t-shirts vary significantly.
Nonetheless, when printing companies get t shirt supplies in plain, they are being offered at an agent price. This price is only offered for t-shirt printing companies. Moreover they could bargain the price lower for buying in bulk as they would have the purchasing power to do so.
Printing Technology Made For Bulk Printing
We all know that printing in bulk can reduce the cost per unit. That’s why corporate could enjoy bulk price at the same time. This especially applicable for silkscreen printing. Here is to explain why:
Screen printing — this is the most commonly used type of t shirt printing. Even so, it is the cheapest especially if you have prepared the screens in advance, so they are ready-to-expose whenever an order arrives. One screen uses about SGD1.50 worth of materials while the pre-stretched screens cost approximately SGD25. The typical cost of ink to be SGD0.50 per item. Of course labour and time wasn’t included.
Therefore the start-up charge (not cost) for silkscreen printing on t shirt is approximate SGD70 in the Singapore market. This explains why if you are printing 100pc of t shirt in single color design, you would be charged less than a dollar per t shirt for printing cost. Therefore, the lesser colour you print, you may achieve even less than 15sgd per piece.
Digital printing — this method of printing allows for unlimited printing on both dark and light apparel. Just like how we print on papers using an inkjet printer. It is able to print full color and different color gradients. As well as overlapping colors and photography images solely with the use of a printer.
Therefore, you do not have to pay per colour like silk screen printing does. With the DTG printing method, you can customise t shirt with any colour for one low price as you do not have to pay for additional printing materials or resources. Moreover, the technology eliminates the use of toxic inks and water from its production process.
However, to achieve a printed t shirt below $10, white or light colored t shirt is the only options. As it is more than double of the cost for DTG printing to be done on black or dark colored t shirts. This is due to in order to print on dark colored t shirt, it has to be coated before hand. Extra labour, material cost and time is required.
Bulk Price For Bulk Purchase
Customised corporate t-shirts are usually large orders, which have discounts. Most customers have a policy — you can save more money by ordering a larger quantity of T-shirt. This is not a scam or marketing ploy to take your number, it is just the way it is.
As skeptical as one may be, it is less expensive to set up and print a large quantity order of a similar design as compared to a small quantity. The rationale is that if you were to order a small quantity of custom t shirts, you need to pay more for the resources and the set up cost just to print a low quantity amount of t shirts.
In contrast, the same set up and resources can be reused to print on a lot more t shirts. Fully utilising the materials and the resources needed will save you a lot. Also, each printing location area and each colour requires a new screen set up. Distributing that cost among several shirts instead of one means savings per piece.
T Shirt Printing Not Your Only Marketing Effort
Purchasing a bulk order for custom t shirts of less than $10 will give you more freedom financially to spend on other marketing efforts. This is especially crucial for companies who run events, campaigns and roadshows at different locations in a calendar year.
Consider this, when a project starts, the marketing costs have to be allocated accordingly. Booth space, event emcees, promotional materials such as signage and brochures are all considered. Searching for top promotional products should also be factored into your budget.
As with customised corporate gifts, custom t shirts can also create lasting memories. Strike conversations, promote brand awareness, and even unite groups for a shared purpose. They are also an excellent way to showcase your identity and creativity. Although many T-shirt printing supplier may encourage you to purchase in a larger bulk to save more money but there are also some ways of reducing the cost like, reducing the colours or reducing the number of sides to be printed.